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Mad Hatter Films & Media

Content planner

Two Instagram posts a week: a voiceover video every week, and a reel or a carousel in the other slot, alternating. The rhythm tracker shows where the gaps are before they happen. The calendar shows what's going out when, and the board is where each post gets made.

Connecting to the live planner…
01The rhythm
 
—Weeks on target
—Posts this month
—Voiceover · reel · carousel
—Next post out

One row per week. Slot A is always the voiceover video. Slot B alternates: reel one week, carousel the next. Click a filled slot to open the post, or start one straight into an open slot.

02The month
Voiceover video Reel Carousel Format not set Drag a post onto a day to move it.
03The posts

Half a thought is enough. Type it, dictate it, or record a voice note. Pick the format if you already know it. It lands in Ideas and moves across the board from there.

Click any card to open it.

How this planner works
The rhythm

Two posts a week is the floor, not the ceiling. Slot A is a voiceover video every week. Slot B is a reel on even weeks and a carousel on odd weeks, so the feed never runs three of the same thing in a row. A week with both slots filled is on target.

The board

Ideas go in raw. Scripting is the hook, the script or slide copy, and the caption. Filming & edit is shot, cut and captioned. Ready to post has a day on the calendar. Posted is live, with the link on the card.

The starter plan

An empty board offers a five-week starter plan: ten posts in the rhythm, each with a hook and beats. Load it once, then rewrite, move or delete freely. It never reloads by itself.