Preparing for your shoot

• Skim your scripts or talking points once a day. You don't need to memorise anything — we use a teleprompter and shoot in short takes. Familiarity beats memorisation every time.
• Send us questions early. If a line feels unnatural to say out loud, tell us before the day and we'll rewrite it in your voice.
• Book the time out properly. Block your calendar, set an out-of-office, and let your team know you're offline. The best takes happen when you're not glancing at your phone between setups.
• Sleep is the best skincare. A good night's rest the two nights before shows up on camera more than anything you can buy.

Bring two or three options on hangers and we'll pick together on the day. When in doubt, wear the thing you feel most confident in — comfort reads on camera.

Ironed or steamed makes a genuine difference — wrinkles are the one thing we can't fix in the edit.

Come camera-ready as you'd want to look in the final video. For most shoots that means your everyday grooming, done well. A touch of powder tames shine under lights — we keep some on set, so don't stress.

If a makeup artist is booked for your shoot, arrive with a clean face and we'll handle the rest — your call sheet will say either way.

• Eat a proper breakfast. Filming takes more energy than it looks like it should. We'll have water and snacks on set, but don't arrive hungry.
• Go easy on the coffee. One is great; three makes for jittery hands and a racing delivery.
• Arrive at your call time, not early. The set genuinely isn't ready before then — your call sheet has the exact time, address and parking.
• Bring your options. Wardrobe on hangers, glasses if you wear them, and anything specific your call sheet mentions.

The prompter is your friend, not a test

We control the speed — it follows you, you don't chase it. We'll do a relaxed pass first so you can feel how it works before anything counts.

Mistakes are part of the process

Every single video you've ever admired was stitched from multiple takes. Fluff a line, laugh, take a breath, and go again from the top of the sentence. Nobody ever sees the outtakes — there is no such thing as wasting a take.

Aim ten percent bigger

Cameras quietly shrink energy. What feels slightly too enthusiastic in the room reads as warm and natural on screen. Talk to the lens like it's a friend who asked you a great question.