Mad Hatter Films & Media

Anywhere Social Goods

Our own brand, run like a client. Two Instagram posts a week, every week, planned here so the gaps show before they happen.

2 a weekThe floor, not the ceiling
VoiceoverSlot A, every week
Reel / CarouselSlot B, alternating weeks
Content planner
The rhythm tracker, the month on a calendar, and the board where each post goes from idea to script to filmed to posted.
Live
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Ideation board
Raw ideas by funnel stage. Sign one off and it's ready to become a dated post on the planner.
Live
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Idea radar
What people are talking about this week around sauna, cold water, recovery and getting together, and the posts we could make off the back of it. Scanned Tuesday and Friday mornings.
New
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Insights
What the account actually did each month. Comes once there's a month of consistent posting to measure.
Later
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